The Cambridge Handbook of Social Representations

A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspects of social representations theory have been debated over many years and some still remain widely misunderstood. This handbook provides an overview of these core aspects and brings together theoretical strands and developments in the theory, some of which have become pillars in the social sciences in their own right. Academics and students in the social sciences working with concepts and methods such as social identity, discursive psychology, positioning theory, semiotics, attitudes, risk perception and social values will find this an invaluable resource.

Gordon Sammut is Lecturer in the Department of Psychology at the University of Malta. Eleni Andreouli is Lecturer in the Department of Psychology at the Open University. George Gaskell is Professor of Social Psychology at the London School of Economics and Political Science. Jaan Valsiner is Nielhs Bohr Professor of Cultural Psychology in the Department of Communication and Psychology at Aalborg University, Denmark.